The "Social" Tradie, Smart, Effective, Social Marketing Strategies

Oh Shit I forgot my Wedding Anniversary… AGAIN

Adam Bean — Thu, 05 Jan 2012 09:04:40 +0000

The 28th of December. Why is that such a hard date to remember? I am not sure why but I have locked it in my iPhone for next year! Cheers for that idea Annabel. I don’t think even I could get away with forgetting my wedding anniversary three years in a row. But don’t panic it isn’t all bad news! My wife forgot both times as well!

Guess it must be something to do with Xmas and the mad rush to catch up with everyone at that time of year. Believe it or not this post is going to take a dramatic turn right now as this predicament was an invaluable lesson on the power of effective social marketing strategies with the topic being….

Facebook Ad’s

Within minutes actually more like seconds of posting this status update below

The advertisement below showed up in my sidebar

As I said don’t worry my marriage is in no danger at all, for some strange reason my wife has no plans of leaving any time soon! Lol.
But how targeted is that? I update my status about forgetting my anniversay, and they don’t just run an ad about anniversary presents or anything like that.

They ran a save your marriage ad.

Just think of the power of speaking to someone and tell them exactly how you can fix their problem, directly after they have just announced their problem to friends and family. That is the reality of Facebook, that option is available to your business right NOW!

Do you think that they may be in the frame of mind to take action and do something about their problem immediately? I am no rocket scientist, but I am guessing the answer to that question is a resounding YES

Anyway back to my problem, which takes another twist. Before I realized (more like was made aware of) that the 28th is our wedding anniversary. I arranged for a number of family members to get together in Melbourne this year to go to the boxing day test on day three which is…. You guessed it, the 28th!

Now I can still save this as my wife loves going to Melbourne. This year is our 15th wedding anniversary so I want the present idea I come up with to be a real pearler. So I need a little inspiration for gift idea’s. The traditional gift for 15 year is Crystal (boring), the modern gift is a watch. Yes I did just Google it!

Neither of these is really grabbing me, so I would love to hear your idea’s. What did you get, or what would you love to get for your 15th wedding anniversary?

Don’t baffle them with Bullshit!

Adam Bean — Wed, 21 Dec 2011 21:38:04 +0000

I was sitting in on a call recently with a number of other business owners that all seemed to have a number of common problems. Two of these really sticking out like a broken toe as area’s that I need to improve upon myself.

And those two main problems were…. focus, and the amount of time spent quoting to win new customers.

So today’s post is about the latter, cutting out time wasted unnecessarily continually quoting for customer’s that really don’t understand what they need.

This is a problem that I have also wrestled with and I believe just recently that I found the answer thanks to the boys over at the I love Marketing Podcast. So what is the brilliant flash of inspiring insight Beanie I hear you ask? Well it is pretty simple really. You need to package your products and services.

Now when I suggested packaging products and services to a couple of the people on the call later on the idea seemed to fall on deaf ears and was received with very little enthusiasm. So I began to doubt myself, maybe I thought to myself it isn’t that easy to just package your products after all. I mean you haven’t even finished your own package yet Beanie.

Maybe you are just over simplifying things again! Right??

WRONG

Whenever I am deciding on a new direction for my business to take via a new small business marketing idea, I have a really close look at where the idea came from, and the results that have been achieved by using it.

So, let’s take a look at what one of the most famous business men in history has to say about giving your customer’s to many choices……

“The customer can have any colour they want as long as it is black” Henry Ford

Mmm interesting said the Elephant to the Hippopotamus. All right we know what Henry has to say about packaging, let’s see what I can find in amongst my reference books.

Now when I talk about reference books, this is what I mean. In my office there are a number of books that I keep on hand and use like reference material. These books aren’t just any old books. They are all written by people who have been there done that, there is no room for….. theoretically this is how it should work nonsense, (you know the kind of books found in school’s, uni’s etc)

The book we are going to look at today is the Four Hour Work Week by Timothy Ferriss. Now I have gotten a little in front of myself here. I didn’t even go looking for this particular page in the book that I am going to quote. I just let the book fall open and read what it had to say. This is by the way a habit that I quite often employ when looking for an answer to a small business marketing idea that I am trying to improve upon.

Now let’s jump on over to the Four Hour Work Week and See what Tim has to say about all of this..

“Henry Ford once said (see the quote above) He understood something that most business people seem to have forgotten: Serving the customer (“customer service”) is not becoming a personal concierge and catering to their every whim and want. Customer service is providing an excellent product at an acceptable price and solving legitimate problems (lost packages, replacements, refunds etc) in the fastest manner possible. That’s it” Timothy Ferriss

Tim goes on to explain how giving your customers to many option’s only confuses them (or as I so eloquently put it, baffles them with bullshit) which leads to less sales, which means that you are able to help a smaller amount of people.

SO EVERYBODY LOSES!

All right then, here is my challenge before the sun set’s on 2011 and we fire into 2012.

I want you to sit down and work out exactly what the best package you can offer your market is.

This is going to be your bread and butter product in 2012, with the added benefits of providing your customer’s with an exceptional product, increase your profit’s and free up some valuable time for you.

So what do you think, are you game enough to say to your customer’s…..

You can have any colour you want as long as it is black?

Cheers Beanie

The Social Tradie

Warning this is probable not for YOU!

Adam Bean — Sun, 18 Dec 2011 09:20:32 +0000

In my recent post Money it’s a Gas, I mentioned that I would be looking for a small group of individuals to work with on a challenge thrown down in Mal Emery’s audio, the seven keys to making $100,000 in the next 100 days.

So here is the challenge and this is how it is going to work…

Let me start off by saying this is not going to be for the feint hearted or anyone that thinks they will be able to put in a half arsed attempt!

In fact it isn’t going to suit the majority of people that read this post. And that is fine because I only looking for a couple of highly motivated rock the boat type individuals to come along on this journey with me.

First let me give you a bit of an insight into the way I think, to help you decide if you fit the profile.

My background is as a construction supervisor/superintendent. Which means I am use to working to tight deadlines and coming up with innovative ways to meet them. People either love working with me (which the majority do) or they hate it. There seems to be no middle ground. I will give you all of the support and idea’s that I can come up with to get you over the line. But this is going to be a huge challenge and it is going to take a considerable amount of effort on your part.

To get to that magical $100,000 mark (unless you are already achieving this result in which case you need a more qualified coach than me) you are going to have to spend a large amount of time outside of your comfort zone. That goes for me as well!

As you may have already gathered, I am not big on excuses barring a couple which are…

Family emergencies. Family comes first end of story! Because I am also aware that shit does just happen and life gets in the way sometimes, I am also going to give you three get out of jail free cards that you can use if you get side tracked and don’t complete the tasks on time.

See I am all heart! Lol

So what are we going to do? And how are we going to get this challenge cross the line?

Time wise this is what is involved…

A group skype chat once a week, this won’t take up more than an hour it will be on every Sunday morning @ 7.00 am Eastern Daylight Saving Time.

You have to spend at least 10 minutes every day reading, listening or watching either Bob Proctor’s Six Step’s to Success or Think & Grow Rich.

Three times a week you must spend a minimum 30 minutes working on the action steps I set you for the week.

You are going to need the following tools

A self-hosted wordpress blog.
An email marketing service
A copy of Think & Grow Rich
A copy of Zero to Millionaire in Three Years or Less in Your Own Business and Still Enjoy the Journey Along the Way
A webinar account ( I can show you where to get this free)
A budget for running some advertising
A burning desire to make it happen

If there are some tools you don’t have you can still get around it (except the burning desire) but it will take a bit more work to find free options.

If you want in this is what you need to do…

Step one in Mal Emery’s seven steps is money is made mentally before it is collected physically. So you need to work out what products/services you are going to sell. Eg if you have a $1000.00 product, then we know we have to sell 100 of them. So we have a tangible target to hit, and we can work out how we are going to achieve it.

I am going to give you until the 28^th to work out what you are going to sell then email me telling me what your product/service is and that you are ready to start. My email is beanie1607atgmail.com (replace at with @) I also want to know exactly what you can bring to the table to help the rest of the group achieve this goal.

On the 29th I will send back an email to everyone that applied (I don’t expect many, as I have deliberately set out to put people off so that I get the right people on board straight up) to let them know if they are in.

So what is my guarantee? Absolutely Nothing! It’s up to YOU

Cheers Beanie

The Social Tradie

“Money it’s a Gas” Pink Floyd

Adam Bean — Thu, 08 Dec 2011 09:24:49 +0000

After a recent group call on Skype with a number of other business owners, I picked up on three key problems that we all seemed to have in common.

So I came up with this idea as a quick simple solution to an over whelming problem.

The over all theme that I picked up on from the call was that people were really struggling with was…..

Focus,time and MONEY

As a result of recognising that we all needed a clear solution, I have devised a cunning plan so that we can all help each other achieve some more focus, not take up anymore time, and create more money.

I hate rules (Always have) but sometimes they are an evil necessary! So here is mine. Notice there is only one! Yes I really do hate them!

You have to learn to leverage your time! You are not allowed to let this become a chore that you have to do on top of everything else you are already doing!

In other words…. You have to make this fit into you current daily routine.

Here are some suggested ways of meeting my rule, do these steps when…

You are waiting in a bank cue
Waiting to pick the kid up from school (no good to me, mine are home schooled)
Using the time you spend playing bejeweled blitz is fine! Lol did I say that I play bejewelled blitz out loud?
Make the blog posts that you are already writing aimed at helping you achieve this focus

You get the idea, right?

And the thing we are going to focus on is….

Money, cash flow, moolah,$$$$$$$$ what ever you want to call it. You know the stuff that most of us have huge hang ups about. But that is a whole other rant!

As Pink Floyd said….

Money, it’s a hit. Don’t give me that goody good Bullshit!

There is one big problem with money. Most of us say we want more of it, but how much is more?

So here is my cunning plan… We are going to Focus on creating (notice I said creating) more money (a very specific amount), so that we can buy ourselves more time!

Well this isn’t my idea. It actually comes from Bob Proctor’s six minutes to success (grab the free app here=> Six Minutes so that you can listen to it on the run) which he got from Think and Grow Rich.

In think and grow rich (get yourself a copy of the book or purchase the audio here => Think & Grow Rich Audio) notice the book is called Think and Grow Rich, not bust your ass and grow rich!

Napoleon Hill says there are the six steps that are vital to obtaining more money…

You MUST specify an exact amount of money that you desire
Determine exactly what you are going to give in return for the money
Time limit (this is just a guess) but keep it short so that you focus
Create a plan and begin at once
Repeat, get the first four steps all together
Read your written statement aloud twice daily, see and believe yourself in possession of the money.

I am a long time follower of Mal Emery. He has an audio that is perfect for this situation….

Seven keys to making $100K in the next 100 days (Step 1 & 2 done for me, you decide how much you want and your time frame). Now I don’t know if you think that is a lot of money, or not that big of a deal. But I am pretty sure no one is going to knock back an extra $100K!

Get yourself a Ta Da List account which is free.

Give yourself 1 task per day to complete (That you can fit into what you are already doing, remember the rule) for each day of the week. Come to the Sunshine Coast Social Media Fan Page each Sunday and post the 7 actions you have taken for the week. Better still blog about the actions you have taken! This is all about leveraging your time remember?

Write it out in a statement just like this…

It is the 8/4/2012, I am feeling fantastic today due to the huge achievement of creating in excess of $100,000 in cash that I have in my possession, due to providng excellent value to my customer’s via my workshop’s, presentations, coaching and online training, on Social Media Marketing.

Starting on the first of January 2012 I am going to work closely with a small group of four other to make this happen. I am dead set serious about achieving this goal, so if you are too drop me a comment.

Cheers Beanie

The Social Tradie

www.youtube.com/watch?v=fB9rPya8n3I

How can a $20,000 fiasco be good for your business?

Adam Bean — Sun, 04 Dec 2011 07:45:47 +0000

If you aren’t up to speed this is part two of the……

Great Groupon Cup Cake Fiasco.

As I pointed out in the first post this is a huge opportunity for the business owner in question, all she has to do is look at what has transpired from a different perspective.

The old saying the glass is half full rings true, just like that nice cold beer to the right there.

All right so what have we got to work with? The contact detail of 8500 qualified buyers that are proven to purchase cup cakes on-line!

Oh yeah a “Social” marketers wet dream!

So let’s get into it and get that $20,00 back. Then I am going to show you how this business owner could leverage this so called fiasco to her advantage and crank out some serious exposure and cash.

First off we have to decide what is our main objectives with theses new red hot customer’s? This is going to give us a crystal clear picture of what we need to do.

This is the way I see it.

We want to create a low cost way to easily have constant contact with them.
We want them on them to become on-line raving fans that will spread our business to all corners of the internet

So let’s get step one nailed down as it is the most important, and then in the next post we will cover the exposure part.

This is what we are going to do when we send out the cup cakes…

We have to get a message out to these 8500 red hot buyers, so we are going to send an envelope with our story inside it with the cup cakes they ordered.

First problem… Getting them to open that envelope so that they see our story.

Here are two sure fire ways to make sure it gets opened. Now before going any further, I can understand that the businees owner in question may be a little gun shy and not want to spend anymore money on this little project. Not a smart way to think but I can understand where she is coming from.

So here is the cheaper way first….

Get a packet full of smooth stones and put one in with each letter! WTF I hear you ask, Beanie you have really lost it this time! Bear with me. When the person get’s their cup cakes they will pick up the letter and feel the weight of it, human nature being what it is they will think… What on earth is in this letter? So they open it to find out! Boom tish first objective completed!
Now if you really wanted to put this thing on steroids you would send your letter out with a fridge magnet or key chain inside (for the weight) with your web-site, Facebook details etc.

This letter shoud be printed on the best paper you can afford. Why I hear you ask? It is just a story and it doesn’t really matter what it is printed on right WRONG.

There is a psychological attachment to something that we feel is of quality. Therefore it is a lot harder to throw something out that we feel has some value (all the horders put your hands up)

Now on this letter we want two things. Our story (the story builds a connection with them) and a call to action, which will be to join our email list.

Now I know what you are thinking…. what is the big deal about getting them on to an email list? After all you keep hearing email marketing is dead right? Let me tell you right now that is BS, email marketing isn’t dead if you do it correctly and add value in each and every email you send your list. The big deal with getting them on an email list is….

The industry average (and we can do much better then average)cash flow for an email list is $1 per person per month! So if you build an email list form this of say 2000 people, that is an extra $2000.00 cash flow for your business every month, if you get it right!

Are the $$$$$$ sign starting to appear before your eyes?

All right what is next??

The Story

There is a sensational story tied up in this whole fiasco, and with a little bit of poetic licence (we give the truth some scope as Geoffrey Chaucer said in a Knights tale!) we can really make a connection with the people that purchased the cup cakes. Something along the lines of this should spark their imagination….

Hey Joe
Thank you very much for taking up our recent Groupon offer. Can I tell you a funny story about how you came to get our fabulous product at such a sensational price? You see once a month I have Monday morning off, and leave it two my two (now up for sale) teenage kids to run the store. Well one of them was on Facebook (they never get off of the damn thing) and came up with a harebrained scheme to sell our cup cakes for next to nothing on Groupon! Kids you have gotta love them!

You get the idea!

Next we need them to take action after reading our story

Enter the magical piece of string… Now I can’t take credit for this idea, it has to go to Joe Polish and Dean Jackson of the I Luv marketing Podcast. I will put a link to their site at the bottom of this post. When you have finishhed reading and commenting you must get across and check it out.

Attached to the top of our letter is a piece of string. You would say something like this to Joe…

You may be wondering why we have attached a piece of string to this letter? You see it is a magical piece of string, if you tie it on your finger it will remind you to sign up for our list so that you are the first to find out about any more harebrained scheems my two kids come up with!

All right time to kick back and see how many email addresses we collect! In the next post we are going to get these guys to sign their friends up to our email list as well, and join us on Facebook!

What do you think so far? Am I off my head? Or can you see how this might just work?

Cheers Beanie

The Social Tradie

Catch the I Luv Marketing boys here => I luv Marketing

Is your special just Facebook Business Page SPAM?

Adam Bean — Tue, 29 Nov 2011 08:58:28 +0000

I have been having a few issue’s lately with one of my Facebook Business Pages.

Now the problem is a very common one. So common in fact that it is the number one MISTAKE I see most business owner’s starting out Facebook make.

So what is this horrible atrocity that I am ranting about today? It is…. Wait for it…..

People posting their special all over other people’s walls!

Now I am not quite sure whether it is stupidity, ignorance or a little of both that causes people to continually use this strategy but let me tell you this…..

It is really starting to Piss me off.

I mean what person in their right mind would think that just because they posted a piece of Spam on someone else’s wall it is going to encourage people to race across and like their page.

The general population on Facebook aren’t dumb!

They can spot a piece of spam from 100 pages away, and they aren’t going to go anywhere near that “Special” link!

There seems to be a bit of a misconception that if someone puts up a Facebook Business Page, and is generous enough to leave the setting so that anyone one can post on there (Yes you can set your page up so that people can’t just post what ever they like) that it is open slather and you can post whatever you feel upon it.

If another business actually let’s other Facebook user’s post on their wall, it is a privilege not a God given right that they have afforded everyone! Up until now I have taken the soft approach allowing for people’s ignorance , dropping subtle hints and posting video’s like the one below. Why your special isn’t special any more.

But it seems some people are just stupid, or couldn’t really care less about using the platform properly. No more! Those that have been testing my patience have one last chance to redeem themselves by reading this post, and realizing the error of their ways. If they don’t, then they are going to feel the wrath of Beanie.

Anyway enough ranting Beanie, how should we be interacting on Facebook?

If you have read any of my other blog post or watched one of my many You Tube video’s you will quickly figure out that I am not all that big on rules! So what I am going to give you today is a couple of “guidelines” that will ensure that be received as a genuine person trying to help out (you must actually be genuine though or you will be quickly found out), not come across as just another LOSER posting LOOK AT ME across every wall that will allow you to.

Before posting ask yourself this…. Would I like someone to come to my business and spray paint that ugly piece of work you can see in the picture at the top right hand of this post right on the front door of my business premises? If the answer is NO (and it should be) don’t post! Your special may look great to you, but that is how it looks to the owner of the ~~Facebook Business Page~~ that you just posted your special on.
Before posting see where you can add value by posting a well thought out comment. More people will actually come across to your page this way any way.
Make actual contact with the owner of the page, and see if you can come to some mutually beneficial arrangement where you promote each other.
Make your special’s educational, as the video below explains… Your special just isn’t special any-more!

That is it simple right? Now you are well on your way to building a loyal following on Facebook.

What do you think? Am I right, or am I right? Would love to hear your thoughts below.

Cheers Beanie

The “Social” Tradie

www.youtube.com/watch?v=l4B7xw3PkKM

The great Groupon Cup Cake Fiasco

Adam Bean — Sun, 27 Nov 2011 07:46:59 +0000

Warning!!! This is a true story!

And after reading it you are going not going to have the luxury of being able to say…

“Oh poor me that didn’t work” when your Small Business Marketing Ideas don’t quite go to plan.

Why is that Beanie you ask?

Because today my friend I am going to show you a real life example of a small business marketing idea, that went terrible wrong. (Or did it?) And over the course of my next couple of posts,I am also going to show you exactly how it could be turned around to this business owners advantage with some smart effective marketing.

The other day a friend of mine shared this article on Facebook => Large Groupon Discount Leads to Excessive Cup Cake Baking via Mashable.

Now this is a quote from the business owner (via the Mashable article) with her perspective on what happened…

“Without doubt, it was my worst ever business decision. We had thousands of orders pouring in that really we hadn’t expected to have. A much larger company would have difficulty coping,” said Brown, who lost up to £12,500 ($20,000) on the deal.

Mmm apparently she received 8500 order’s. So she now has the contact details (because she has to send them the cup cakes) of 8500 highly targeted customers. What is that worth? I mean if you had to advertise and bring in 8500 new customers via traditional media (Radio, T.V, Newspapers) what would the cost be?

So let’s do a quick re-cap, what have we got to work with here?

8500 highly targeted customers that are proven to buy cup cakes on-line
A $20,000 investment that we made to obtain their contact details

So it has cost us $2.35 per customer for this promotion. Okay it’s time to turn this thing around, and cash in on this fiasco!

In the next post we are going to look at the following….

How to use the Groupon story to make a connection with the people who purchased the cup cakes
How to get as many of the purchasers email addresses as possible (This is one way we are going to get that $20,000 back)
Run a competition that will create a huge amount of Social buzz on-line

So who still thinks that this is the “worst business decision ever” that this cup cake business owner made? Would love to hear your opinion in the comments section below.

Cheers Beanie

The Social Tradie

Train for Tomorrow, a horse trainer’s secret to your Social Media Marketing

Adam Bean — Sun, 13 Nov 2011 00:37:58 +0000

For a few years now my daughter has been

plotting and planning a way to get herself to Equitana.

For those of you who don’t know, Equitana is a brilliant event where horse owners come together from all over the world to show case and share their knowledge.

Well this year as we are based in NSW and the event was actually in Sydney, so that dream came true for her.

She had a fantastic day learning all about her most favourite four legged friends, and being able to pat and interact with so many different breeds of horses, made the day all the more special.

It was at the last event that we were watching for the day when one of the trainer’s came out with the pearl of wisdom that is that is the title of this post….

Train for Tomorrow

Now what does that mean? and what exactly has it got to do with your small business marketing ideas?

Let me explain….

You see this wasn’t normal horse training, the guys that were in this competition fully understood the critical importance of building trust.

What they did was absolutely unbelievable!

Within an hour they took a horse that was unstarted, and some how managed to get a halter on them and to top it all off they even got to the stage of laying on the horses back.

As a child I watched for many hours as my uncle (An excellent horseman in his time, in fact people used to bring horses from miles away to have them broken in by him) spend 3 to 4 week to achieve the same result. And as I said earlier, he was exceptionally good at that time.

The thing most evident from watching these guys was that they were more interested in the well being of the horse and building a relationship with the horse via trust, than they were about the time constraints that were placed upon them for the competition.

The big point in all of this is you don’t have to get the end result that you want from your ~~small business marketing ideas~~ today. In fact if you don’t build that trust by training for tomorrow your Social Marketing efforts are headed for failure.

Sure you might get a quick sale by trying to force the situation, but you are never going to build the sort of trust required for a strong customer/business relationship. Which is exactly what you need if you are really going to reap the benefit’s of this new phenomen called Social Media Marketing.

Enough talk, time for some action!

What I am going to do is give you three ways you can go away and start training your market for tomorrow.

Write a blog post just like this one applicable to your market. I am a big believer in taking action, and I don’t tell you to go away and do something unless I use that same strategy myself, by writing this blog post for you I am training for tomorrow.

Create a video, this is easy to do, again don’t make it a sales pitch, make it a training or educational video about your products and services.

Find some great content someone else has created and share it on your Facebook Business Page

So to finish off, the ideas I have presented you in this post will do nothing for you if you don’t put them into action!

Don’t be the one who just reads it moves on and never does anything with it. Leave a comment in the section below and let me know exactly what you are going to do TODAY to train for tomorrow.

By leaving a comment you are reinforcing to your brain that you are going to do it, so you are far more likely to follow through.

It also makes you accountable, because I am going to come and check on you and make sure you have done it.

Cheers Beanie
The “Social” Tradie

This post was written for the cash giveaway by Successful Blogging and RocketFuel who connect brands with bloggers.

Look, Touch, Immerse, You can’t buy that on-line!

Adam Bean — Mon, 07 Nov 2011 09:49:16 +0000

They come in to our store, pump us for information, then go and purchase on-line to save a few dollars! Beanie how are we suppose to compete with that?

My answer is simple, give them something that you can’t buy on-line.

Atmosphere or an Experience!

Then I am usually told that is a great idea BUT….

It won’t work for our business!

The business owner I am talking with then goes on to justify to themselves why it won’t work with every miserable excuse under the sun!

The big problem for these business owners isn’t the fact that people are shopping online. The big problem is they are focusing on the problem not the solution!

Let me explain why this is so vital.

Recently I was watching the movie Patch Adams.

Early on in the movie when Patch was in a mental health hospital, one of the other patient grabbed his hand and held four fingers up in front of him.

How many fingers can you see the patient asked Patch? Patch’s response was four.

WRONG answer the patient shouted! And the reason you are getting the wrong answer is because you are focusing on the problem (the four fingers) and not the solution. Focus on a point past your fingers, and now tell me how many fingers you can see. When Patch did this he could see eight fingers. All because he changed what he was focusing on.

Enough talk let’s see if this really works in the real world, in a real business!

Let me set the scene….

It’s Sunday morning, I am walking up Summer Street in Orange with my daughter who is celebrating her 13th birthday. We are looking for the bookshop we frequent, and nearly walk straight past it because it has now changed to the Hard Back Cafe.

We walk inside and I think to myself….. This is exactly what I have been talking about! See that picture up to the right? That is one of the many just like it in the store that encourage you to sit have a coffee and read any of the books on sale, without any obligation to buy them!

Look, Touch, Immerse the signs say

What a refreshing change from the usual… “You touch you buy signs”

It never fails to amaze me that business owners think that by putting those signs up that customers are going to feel comfortable in their shop and actually want to support their business!

But will this really work for them? I mean will Beanie go back for another coffee, and purchase another book? You can bloody well put the house on it! After experiencing this bookshop, all of the other bookshop’s in town just seem so beige now!

Watch for an upcoming video that I make in this amazing business, that will give you an even better insight into the very powerful Social Marketing Strategies they are leveraging ! In the mean time the video below gives me another option to take advantage of people shopping on-line……

Stop whining about it, and start selling to them!

Be sure to like the ~~Hard Back Cafe~~ on Facebook as well

Cheers Beanie

The Social Tradie

www.youtube.com/watch?v=00ApU9HuGGo

Will your web-site literally be leaking Cash this Christmas?

Adam Bean — Mon, 31 Oct 2011 08:56:55 +0000

Office parties, school holidays, decorations every where you look, it can only mean one thing….. the silly season (Aka Xmas) is nearly in full swing.

But what does this mean to your businesses cash flow?

A great deal actually!

We all know that we all tend to over spend at Xmas right? So with all this extra cash floating around you want to make sure your business is positioned to take advantage of the situation.

Don’t you?

The big question is really…….

How is your business going to reach the mobile crowd this Xmas?

www.youtube.com/watch?v=xI0HFNgzjo8

What do you mean by the mobile crowd Beanie? I can literally hear that question rattling around in your head right now as we speak.

Let me explain exactly who the mobile crowd is and how vitally important connecting with them will be to your cash flow this Xmas.

You will see the mobile crowd almost every where you look. Walking up and down the street glued to their smart phones almost getting run over every time they cross the road, because they can’t tear themselves away from their devices for even just a few seconds!

Smart phones and mobile devices are completely changing the way the Internet is being used, want some proof? Well how about this…..

Smart phone sales recently out numbered personal computers sales for the first time! As I said before the way the Internet is being surfed is changing and presenting a huge opportunity for business owners like yourself that are ready to take advantage of it.

But what has this got to do with your web-site?

Well quite a lot.

You see most web sites look like rubbish on a mobile phone, and are extremely hard to find any contact details on. We all know what people’s attention span’s are like these days right? Well with web sites you generally have about 7 seconds to grab people’s attention or they are gone never to be seen again.

So when your web site comes up on a mobile device it needs to be easy to read, with your contact details front and centre. Just like the picture below

These aren’t just run of the mill visitor’s either (the mobile crowd) when people are searching the Internet on their phone, they are generally out and about with cold hard cash in their pocket ready to spend.

Can you afford to take the chance on losing sales all because your web site is cumbersome and hard to navigate on a mobile phone?

So how are you going to entice this mobile crowd with the cash to come and spend it your shop?

I mean there has to be an effective way to get a message to them that is cost efficient. Doesn’t there?

Damn straight there is, I call it the….

Local Mobile Marketing System

And I have priced it so that your business will probable only need to attract five or six new customer’s for it to pay for itself. Then you still have the system working for you 24 hours a day seven days a week.

All right enough talk, here’s what I got…

The Local Mobile Marketing System designed to generate you leads and cash flow, 24 hours a day 7 days a week!

Here is what you get…

A mobile ready web-site that is Search engine optimised. (If you already have a web site, you just get your web master to paste a small piece of code in to it, so when it is visited form a mobile device it redirects the visitor to your mobile friendly site without them even knowing)
Your Google Places ad again optimised for the search engines
A You Tube account with two short power point video’s (This alone makes you 51 times more likely to show up in search results.
Set you up ready to capture email addresses. (Vitally important)
A blog post about your business right here on this site with a link back to your site.
A one hour skype consultation with me, where we can discuss some other social marketing strategies that you can easily integrate in to your Local Mobile Marketing System.

Sound like something your business needs?

Here is what I want you to do next

This offer isn’t going to be up for long, in fact once I have enough orders to cover the time I want off over Xmas, I will be taking the offer down immediately.

So here is what I am going to do.

You can buy the Local Mobile Marketing System before the clock ticks down to zero at the discounted price (Sorry but all of the discounted packages are gone) there are a few left @ but the offer disappear’s when the clock hits zero! $2097.00 + GST

Each Sunday when the clock hits zero, I am going to put the price up $200.00

So if you are ready to take advantage right now, just call me on 0400179819. If I don’t answer just leave a message and I will get back to you ASAP.

Looking forward to working with you this Xmas

Cheers Beanie